Booth analytics for smarter event marketing
You measured the leads. But what about everyone you missed?
Your trade show booth is a major marketing investment. Discover which demos attract visitors, how long they stay, and where engagement opportunities slip away. Make every show better than the last.
2,185
Live
3m 25s
38%
Robot Demo
Visitors by zone
Day 1The blind spot
You know how many leads you captured. Do you know how many opportunities you missed?
Lead scanners tell you who you spoke to. They don't tell you what happened across the rest of your booth.
What your lead scanner tells you
- Number of contacts collected
- Contact details
- Lead qualifications entered by staff
- Follow-up opportunities
What BoothIQ reveals
- How many people visited your booth
- Which demos attracted the most attention
- How long visitors stayed in each zone
- When your booth was busiest
- Which areas had low engagement
- When visitor traffic exceeded staff capacity
The engagement funnel
2,000
Booth visits
620
Meaningful zone interactions
150
Leads scanned
Illustrative sample numbers — not actual customer results.
Not every visitor is a qualified lead. But without measuring total engagement, you don't know what you're missing. Understand the complete visitor experience—not just the people who handed over their badges.
"Lead capture measures the outcome. Booth analytics reveals the journey."
Live demo
See your booth through your visitors' eyes.
Discover what's working, what's being overlooked, and where to focus your next investment.
TechExpo 2026 · Booth 1240 · 20×30 ft
Interactive product illustration — sample data.
Total booth visits
2,225
Avg. dwell time
3m 25s
Top zone
Robot Demo
Peak window
11 AM – 1 PM
Booth heatmap
Hover or tap a zone to inspect it.
Hourly traffic
Visitors entering boothFeatures
Better data. Better booths. Better decisions.
01
Understand Every Zone
See which demos attract attention, how visitors move through your booth, and where they spend the most time.
- Visitor traffic
- Zone occupancy and dwell time
- Demo popularity
- Hourly engagement trends
Relative engagement index, illustrative layouts.
02
Optimize Your Next Show
Stop guessing where to place your biggest demos. Use actual visitor engagement to improve booth layouts, staffing, and marketing spend.
- Compare zones
- Identify overlooked areas
- Inform demo placement
- Support better staffing and layout decisions
03
Replay What Happened
Review booth activity after the event. Revisit important demos, check operational incidents, and maintain a visual record of what happened.
- Recorded video
- Timestamp-based review
- Multiple camera views
- Optional after-hours recording
After-hours coverage, storage duration, and footage availability depend on the installation and agreed recording settings.
Investment calculator
You spent thousands on your booth. Do you know what it delivered?
Booth space, equipment, travel, staff, displays, and sponsorships add up quickly. It's time to measure more than badge scans.
Your show — example inputs, edit to match yours
Total exhibition investment
$65,000
Cost per scanned lead
$433.33
Cost per booth visit
$32.50
Visit-to-scan ratio
7.5%
You can calculate cost per lead today. What if you could also understand the hundreds of interactions that never became a lead?
Calculations use only the figures you enter. We don't estimate revenue or return without your conversion data.
How it works
Installed in minutes. Insights throughout the show.
01
Map Your Booth
Share your booth layout and identify the demo zones you want to track.
02
Install the Cameras
Compact cameras are positioned to observe the key areas. Typical installation takes approximately 30 minutes per camera, subject to power, connectivity, mounting, and venue permissions.
03
Watch Engagement
See traffic and engagement patterns through a simple analytics dashboard during the exhibition.
04
Learn & Improve
Review your engagement report and recorded footage after the show. Understand which demos earned attention and use the findings to plan the next event.
Post-show report
Finally, a trade show report that goes beyond lead counts.
Every show ends with a clear, shareable report for your leadership team: booth performance, traffic by day and hour, and the demos that earned attention.
Total booth visits
6,335
Busiest day
Day 2
Top demo
Robot Demo
Traffic by day
Traffic by hour (all days)
Top-performing demos
| Zone | Visitors | Avg. dwell |
|---|---|---|
| Robot Demo | 2,365 | 3m 57s |
| Product Showcase | 1,740 | 2m 35s |
| Video Wall | 1,120 | 1m 20s |
| Meeting Area | 630 | 8m 38s |
| Reception | 480 | 46s |
For organizers
Give your exhibitors proof their booth was worth it.
Event organizers can offer BoothIQ as a premium exhibitor add-on — helping exhibitors understand their booth performance and plan their return to your next show.
Exhibitor add-on
Offer booth analytics as part of sponsorship or booth packages.
Exhibitor retention
Help exhibitors see the engagement their booth earned.
Simple coordination
Installation is planned around venue rules and permissions.
Per-booth reporting
Each exhibitor receives their own post-show report.
Every visitor tells a story. Now you can see it.
Measure your next trade show booth — from first glance to final demo.